This campaign was developed to introduce Marisol’s spring menu at the Museum of Contemporary Art Chicago, translating seasonal ingredients into a refined, visual narrative.
As art director, I led the creative direction from concept through execution, shaping the overall look and feel across photography and digital. The approach focused on clean compositions, natural light, and a balance of full table moments and detailed close ups to create an elevated, editorial style.
Inspired by both the season and the museum’s modern aesthetic, the campaign highlights freshness, color, and simplicity, allowing each dish to stand on its own while contributing to a cohesive visual system across social and digital touchpoints.
The result is a campaign that captures the transition into spring through thoughtful composition and storytelling, reinforcing Marisol as a destination for seasonal, artfully presented dining.
Deliverables
Social campaign (Instagram grid + stories), photography art direction, digital marketing assets
Art Direction: Kim Pham | Photographer: Neil Burger
Marisol | Spring Menu | Marisol Salad | Turkey Sandwich | Salmon Tartine | Spring Salad
Marisol | Spring Menu | Dessert Ice Cream
Marisol | Spring Chef Collab | Maitake Mushroom
Marisol | The Counter
Marisol | Spring Menu | Mussels | Pasta
