This concept expands on the original playful indulgence by introducing AI as a creative collaborator. Photography and artificial imagination blend together, turning donuts into surreal objects that float, collide, and sprinkle color in unexpected ways.
The use of bold monochromatic tones and dynamic composition grounds the product, while AI-generated elements push the boundaries of storytelling. The result is a vibrant, hybrid visual language that feels both futuristic and nostalgic, capturing the energy of indulgence with a twist of invention.
Credits
Photographer – Chris Ossenfort
Art Director – Carlos Zuniga
Sr. Designer & AI Integration – Kim Pham