
brand refresh: american leather
American Leather has redefined its identity, embracing a design philosophy rooted in nature, authenticity, and timeless craft. Inspired by the principles of wabi-sabi, our refreshed brand celebrates organic textures, natural materials, and the beauty of imperfection.
Our new photography brings this philosophy to life. It evokes warmth, honesty, and timelessness in every frame. Through natural light, muted tones, and authentic detail, the imagery captures the quiet elegance and enduring quality at the heart of American Leather.
This evolution is more than a new look. It is a visual language that deepens our connection to craftsmanship, sustainability, and design with soul. The retail brochure extends this vision into our stores and offers a tactile guide to the brand’s organic, wabi-sabi spirit.
Art Direction & Brand Curation: Kim Pham
Photography: Terri Glanger
Styling: Thais Schmidt



Art Director: Kim Pham | Photography: Terri Glanger | Stylist: Thais Schmidt