This campaign was developed to promote American Leather’s Art of Sleep event, showcasing the brand’s premium sleeper sofas through a cohesive, multi-channel approach.
The creative focused on highlighting craftsmanship, innovation, and comfort through clean, elevated design across email, social, and digital. By balancing product storytelling with a refined visual system, the campaign positions the sleeper sofa as both a functional solution and a design-forward centerpiece.
The result is a unified promotional campaign that reinforces American Leather’s commitment to quality and thoughtful design, while driving engagement across key customer touchpoints.
Deliverables
Email campaign, social assets, digital marketing, and print
Art Director: Kim Pham | Photography: Terri Glanger | Stylist: Thais Schmidt